Shringar House of Mangalsutra unveils India’s first HUID Hallmarked 24K Gold Mangalsutra Collection at IIJS 2025
Shringar House of Mangalsutra Ltd, India’s most respected name in mangalsutra artistry, proudly introduces the landmark “24K SHUDDH” Collection—India’s very first HUID Hallmarked Mangalsutra line created entirely in pure 24 Karat gold. Launched at their stall during IIJS – India International Jewellery Show Premiere, this innovation sets a new benchmark for purity-led jewellery in the country.
Designed in 995 finesse with BIS-approved HUID hallmarking, this pioneering collection redefines the mangalsutra—not only as a symbol of tradition but also as a trusted 24K investment. It blends cultural significance with contemporary consumer value.
The unveiling drew an overwhelming response from jewellers and was graced by eminent leaders and dignitaries including: Mr. Sachin Jain – Regional CEO India, World Gold Council (WGC), Mr. Rajesh Rokde – Chairman, All India Gems & Jewellery Domestic Council (GJC), Mr. Sabyasachi Ray – Executive Director, GJEPC, Mr. Rajesh Kalyanaraman – Kalyan Jewellers, Mr. Varghese Jos Alukka – Jos Alukkas, Mr. Saurabh Gadgil – Chairman & MD, PNG Jewellers, Mr. Ashish Pethe – Director, WHP Jewellers, Mr. Anil Kataria & Mr. Santosh Kataria – DP Abhushan, Mr. Vikas Kataria – Kumari Jewels, and Mr. Kinjal Shah – Head of Responsible Jewellery Council (RJC) Asia.
This pathbreaking launch marks a new era for mangalsutra—an essential bridal ornament in India—where tradition meets modernity and emotion meets investment. Created for today’s woman who values purity in love and meaning in legacy, the 24K SHUDDH Collection delivers both emotional depth and financial strength.
Shringar Mangalsutra, The Eternal Bond of Love in Pure Gold
Each design is forged in 24 Karat gold, offering the highest investment value while symbolizing the deepest emotional bond a woman treasures throughout her marital journey. Every mangalsutra in this collection embodies devotion, design refinement, and unmatched purity—hard as the sacred bond of marriage yet tender as the love it represents.
Certified Purity with HUID Assurance
To enhance its credibility and worth, every piece in the SHUDDH Collection is HUID Hallmarked—guaranteeing BIS-certified authenticity and complete transparency for customers. This strengthens Shringar’s unshakable commitment to quality, trust, and customer assurance.
“We are delighted to launch our latest innovation—a 995 purity, 24K hallmarked mangalsutra with the durability of 22K gold. This achievement reflects months of dedication, and I am deeply grateful to the dignitaries of India’s gems and jewellery industry for unveiling it. Heartfelt thanks to everyone who supported us on this journey.”
— Mr. Chetan Thadeshwar, Chairman & MD, Shringar House of Mangalsutra Ltd
“Unlike lower karatages, 24K gold contains no alloys, ensuring unmatched brilliance and natural authenticity. Shringar’s introduction of a 24K mangalsutra celebrates India’s heritage of uncompromised purity while enhancing consumer trust. This milestone elevates craftsmanship standards and reinforces transparency, ushering in a new era of gold jewellery. As the marriage season arrives, couples can now choose mangalsutras in pure 24K gold to symbolize lifelong commitment.”
— Mr. Sachin Jain, Regional CEO India, World Gold Council (WGC)
“Shringar’s 24K SHUDDH Collection is a bold step reflecting evolving consumer expectations. By merging the emotional heritage of mangalsutras with the purity of 24K gold, Shringar has created a market-defining innovation. This is the kind of leadership the jewellery sector needs as we move towards a value-driven and quality-conscious future.”
— Mr. Rajesh Rokde, Chairman, All India GJC
“Shringar has been a consistent innovator. The concept of a 24K mangalsutra—suggested by the World Gold Council—is the purest gift a groom can present to his bride. I congratulate Shringar and the team, especially as they step towards an IPO, which will bring even more transparency to our industry.”
— Mr. Rajesh Kalyanaraman, Kalyan Jewellers
“This is a proud moment—Shringar is the first in India, possibly worldwide, to launch a 24K mangalsutra. As research shows, youth and millennials desire pure and innovative designs. Shringar has captured this beautifully. Mangalsutras are also PNG’s best-selling category, so this synergy is powerful. The design is lightweight, durable, and emotional—gold’s relevance will only grow stronger. Congratulations to Shringar for this remarkable innovation.”
— Dr. Saurabh Gadgil, PNG Jewellers
“We often see jewellery in 18K, 14K, or even 9K, but Shringar has now pioneered a 24K option. This bold initiative at IIJS is unique and will enrich our stores. I wish Shringar great success and urge all visitors to witness this exceptional collection.”
— Mr. Varghese Jos Alukka, Jos Alukkas
“Congratulations to Chetan Bhai and the Shringar team for this innovative step. The blend of Maharashtra’s deep love for both mangalsutras and 24K gold is truly special. I’m sure this 24K mangalsutra will be a star in the market.”
— Mr. Ashish Pethe, WHP Jewellers
“Congratulations to Chetan Bhai, Viraj, and Balraj for another milestone. Shringar continues to bring transformative ideas to the jewellery industry, and this is yet another proud moment. Wishing the entire team continued success.”
— Mr. Vikas Kataria, Kumari Jewels
“A new chapter begins! Shringar’s 24K SHUDDH COLLECTION sets an unprecedented level of purity and trust in a piece so deeply rooted in Indian tradition.”
— Mr. Kinjal Shah, Head – Responsible Jewellery Council (RJC), Asia
“With this launch, we have redefined the mangalsutra as not only an emblem of culture and love but also of absolute purity and investment-worthiness. This truly resonates with the aspirations of the modern Indian woman.”
— Mr. Viraj Thadeshwar, CEO, Shringar House of Mangalsutra Ltd
As retailers gear up for the festive season, the 24K SHUDDH Collection is being hailed as a game-changer, delivering unmatched value for those seeking jewellery with both emotional depth and financial security.
Shringar House of Mangalsutra Ltd extends sincere gratitude to its retail partners and the jewellery fraternity for their enthusiastic support and looks forward to lighting up showcases nationwide with this unique 24K innovation.
About Shringar House of Mangalsutra Ltd
Shringar House of Mangalsutra is India’s leading gold jewellery manufacturer and a pioneer in mangalsutra craftsmanship. With a legacy of uniting tradition and innovation, the brand creates timeless jewellery designed to celebrate life’s most meaningful milestones.
For further details, please contact:
Hitesh Khandelwal
Vice President – Marketing
Shringar House of Mangalsutra Ltd
Email: hitesh@shringar.ms
