Big Rattle and Idonneous form AI-powered retail execution alliance

BigRattle.ai, a leading AI-first company specializing in advanced image recognition, has partnered with Idonneous Marketing Services Pvt. Ltd., a major sales promotion and field marketing firm for the consumer products sector. Together, they aim to redefine retail execution for CPG brands across India.

The collaboration integrates Big Rattle’s AI-driven image recognition technology with Idonneous’ experienced field teams, providing consumer goods companies with real-time insights and more efficient in-store management. This dual offering ensures accurate monitoring of stock, shelf share, and compliance, helping brands reduce out-of-stock situations and optimize shelf utilization.

Smarter shelf monitoring and compliance

With automated shelf image capture and analysis, the partnership enables precise tracking of product placement, pricing, and promotions. Real-time planogram compliance ensures stronger execution of retail strategies and enhanced shopper experiences.

Leadership insights

Ashoke Kumar Seth, Co-Founder of Big Rattle, noted:

“Clients consistently seek a single provider for both manpower and tech solutions. Partnering with Idonneous allows us to deliver this integrated approach, combining AI with strong retail execution expertise.”

Mohit Tiku, Founder & Managing Director of Idonneous, added:

“This partnership enables us to offer a unified solution that blends advanced AI with field marketing strength. We’re now uniquely positioned to provide innovative, competitive services for CPG companies.”

Driving next-gen retail execution

By combining manpower resources with cutting-edge AI analytics, the partnership is set to enhance operational efficiency and competitiveness in the retail sector. CPG brands will gain actionable, data-driven insights to improve execution strategies and in-store performance.

For more details, visit www.bigrattle.ai